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Future of Beauty Consulting Project for MAC Cosmetics on behalf of What If Innovation Partners
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Editorial strategy and copywriting assistance for brand launch
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Armani Beauty Power Fabric+ U.S. Foundation Launch
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Ideation sessions for new product launch
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Product naming, brand storytelling, and copywriting for launch of Dr. Shereene Idriss’s skincare line
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Trend forecasting and innovation sessions for future planning
Consulting Services
Looking to inspire your team? Get feedback on a new product or launch strategy? Rethink a website, name a new beauty product, or get help with brand storytelling? I've done if all with some of the world’s top beauty brands. Select projects are highlighted above. Additional clients include Allergan Aesthetics, Maesa Brands, Dermalogica, Coola, Merz Pharmaceuticals, Amika/Eva NYC, TRNR Skin, Woo Skin, Shiseido, Pantene, and Neutrogena. If you’re interested in working with me, please get in touch!